Content Writing

Content writing is something which communicates a particular message that may be in different forms such as website, blogging, articles, marketing material or others. It’s important for your business because:

• It will help your target audience in knowing who you are, what message you want to get across, and what type of products and services you offer.
• It also improves your online presence, on websites good content will help in SEO ranking and general search engine viewability.
• It helps you to establish contact and makes your brand known to your audience, to increase their trust in and reliance on what you present.
• It brings visitors to your website, makes them prospects, and eventually customers as they are convinced.

We offer a wide range of content writing services tailored to meet your specific needs and objectives, including:

• SEO-optimized content for blog posts and articles
• Website page Content (homepage, about us page, products, and services pages, etc.)
• Social media content, e.g. tweets, hashtags, posts etc.
• Content for brochures, flyers, newsletters
• Product descriptions
• Content for professional industries (technical writing, medical writing etc.)

Indeed, our business is about optimizing your SEO by creating content that robustly supports your online presence and website visibility. As part of our process, we perform research on keywords, keywords strategic placement, meta-tags, relevant headlines, and best-quality content that the search engines and the readers will like.

Certainly, we have been curating content for multiple industries and niches and we will provide you with content in your choice of industry or niche, be it technology, health, finance, education or E-commerce, and it will be in line with your particular sector standards, audience preferences and brand voice.

The process we go through to preserve the genuineness of the content while ensuring all produced content is not plagiarised is a strict measure that we use. Our writers extensively conduct research, make sure that all sources are cited, and utilize plagiarism-detecting tools to verify that the content integrity is preserved before being delivered.

Our content strategy and planning process involve:

• Knowing what you want, who would be end-users of your information or services (audience), and how these would fit in with the overall brand identity?
• Undertaking an audience survey (if necessary) and keyword study while picking the topics to focus on.
• Developing a plan with a variety of content types, topics and timeframes publishing content being part of it.
• Shaping content outlines, drafting, and adjustment to the client’s approval and correction.
• SEO best practices as well as readability guidelines and the identity of the brand in the content might be included.
• Measuring the content performance, analyzing numbers, and experiencing data-driven changes to regular improvement.